PEOPLE-ORIENTED, THE PURSUIT OF EXCELLENCE
Honesty, innovation, performance, harmony and safety
It embodies the value orientation of Qinghong trade management decision-making and behavior, and is an organic and unified whole. Among them, honesty is the cornerstone, innovation is the driving force, performance is the goal, and harmony is the guarantee.


Honesty: honesty and trustworthiness, words and deeds.
Honesty is the basic requirement of the market economy for enterprises. Qinghong Trade takes honesty as the foundation, the foundation of development and the source of reputation.

Innovation: advancing with the times, pioneering and innovative.
Innovation is the unremitting driving force for enterprise development and the source of Qinghong trade's vitality. The fundamental requirement of innovation is to reflect the times, grasp the regularity, and be creative. In accordance with the requirements of "new ideas for development, new breakthroughs in reform, new prospects for opening up, and new measures for various tasks", we will strive to improve the all-round innovation capabilities of Qinghong Trade.

Performance: performance first, create excellence.
Performance is the ultimate manifestation of all production and operation results of an enterprise, the most critical indicator for evaluating the development of an enterprise, and an important measure of the contribution of units and employees. The performance of each employee is the basis of the company's performance, and Qinghong Trade regards performance as the combination point of reflecting social value and enhancing enterprise value to realize the personal value of employees.

Harmony: unity and cooperation to create harmony.
Harmony is an important guarantee for the normal operation and sustainable development of Qinghong trade. Internal harmony creates the driving force for development, and external harmony provides an environment for survival and development.

Safety: people-oriented, safety first
The safety concept is a cultural concept that not only conforms to the current reality, but also represents the long-term direction. Safety is the precondition for the creation of fine trade and the realization of comprehensive, coordinated and sustainable development.